fifty-fifty plan

fifty-fifty plan
рекл. схема "50 на 50"
а) (схема оплаты рекламы, при которой 50 % ее стоимости оплачивает продавец, 50 % — производитель)
б) (паритетное участие общенационального и локального рекламодателя в расходах на проведение рекламы)
* * *
паритетное участие общенационального и местного рекламодателей в расходах на проведение мероприятий кооперированной рекламы

Англо-русский экономический словарь.

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  • Young Plan —    a program for the settlement of German reparations.* By 1928 it was clear that Germany could not meet the annuities of 2.5 billion marks specified by the 1924 Dawes Plan.* At the behest of Parker Gilbert, America s reparations agent, the… …   Historical dictionary of Weimar Republik

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