fifty-fifty plan

fifty-fifty plan
рекл. схема "50 на 50"
а) (схема оплаты рекламы, при которой 50 % ее стоимости оплачивает продавец, 50 % — производитель)
б) (паритетное участие общенационального и локального рекламодателя в расходах на проведение рекламы)
* * *
Реклама
паритетное участие общенационального и местного рекламодателей в расходах на проведение мероприятий кооперированной рекламы

Англо-русский экономический словарь.

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  • U.S. Operations Plan Neptune — ▪ Primary Source       The “Neptune” Initial Joint Plan, presented in early February 1944 by the joint commanders of the Allied expeditionary forces charged with invading northwestern Europe, stipulated that the two separate armies of the… …   Universalium

  • Young Plan —    a program for the settlement of German reparations.* By 1928 it was clear that Germany could not meet the annuities of 2.5 billion marks specified by the 1924 Dawes Plan.* At the behest of Parker Gilbert, America s reparations agent, the… …   Historical dictionary of Weimar Republik


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